New York Post Wednesday May 6, 1998
Tucson, Ariz. -- The bounty in the Wild West city is $50, 000. Dead or Alive. But not too squished.
These are the rules drawn up by a Tucson pest control company offering $50, 000 to the person who catches one of 100 specially marked cockroaches it will spread around town today in an advertising stunt.
"There's already been a citywide panic and we haven't even started yet" said Bruce Tennenbaum, Owner of Arizona Pest Control.
The promotion will get under way with a University of Arizona professor releasing 100 American roaches with bar-coded bellies in 100 different spots around town.
Everyone who finds one of the bar-coded roaches before June 26 gets at least $100.
Tennenbaum admits the chances of winning are not great: Tucson already has more than 1 million roaches.
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